New books on classic brands, growth, change

This rounding of the comparative of new business titles included inspirational lessons from Sonic Diners and Rolex, as well as mentoring, data, hiring, transformation, startups and more.

Creating Symbol Status: Rolex Business History

Pierre-Jeves Donzé

The author, the professor of business, examines the power of branding and the development of consumer culture through an engaging and well -explored story about how the small Swiss tracking company has become a “global feature of success, wealth and prestige” through strategic partnerships and narratives. ”

Rich and acquaintance: Create your personal brand and turn the reputation to income

Author: Rory Vaden and Aj Vaden

The renowned duo of the strategists and entrepreneurs shares its book for the cutting of “influencers” and overloading information to excel and make money as a unique expert and forced the leader of the idea.

A small book of data

Justin Evans

Evans, a technology innovator and a recognized novelist, aims to destruct data and seize readers according to illustrations of basic principles in the entertainment of stories about how experts used data for Solvems. From adde to epidemiology, data is the key to improving business and society, he says.

Fired: How to turn your spark into a flame and come to life at any age

Author: Shannon Watts

WATTS is the founder of MOMS Deppe Action, a large organization at a local level against violence violence in the United States. Her new book on the interruption of the limitation of faith and the release of the internal potential has received awards from leaders, such as the authors Elizabeth Gilbert and Tara Mohr, as well as Kennedy Scion Maria Shriver.

Multicultural Thinking: Management of Growth of Business In the era without borders

from Joyceln David

David, CEO of AV Communications, the best Canadian marketing agency and the “most influential Filipina” in 2022, provide case studies and practical methods for the development of cultural intelligence, which is the basic competitive advantage in the global market.

Put first: the strength of mentoring

Brad Feld

This slender, easy -to -feed books on big insight into business and life. FELD has established or co -founded several businesses and risk funds, as well as techstars, startup Accelerator, which founders with mentors. It explains how to apply the main principles set out in “TechStars Mentorship Manifest” and shows how generosity has contributed to its phenomenal success.

After the idea: What does it really take to create and scaling

Author: Julia Austin

What will be after the company’s establishment, connecting to the start, have a great idea or building a prototype? How do you manage and grow your new business? Austin offers strategies to meet startup challenges based on her experience in companies such as Akamai, Digitalocean and VMware, as well as to advise many others.

Growth dilemma

Annie Wilson and Ryan Hamilton

Everyone wants brand growth, but focusing on wider market segments often means conflict among customers. How do you create a growth strategy that successfully involves new customers without knowing that they feel loyal? The authors use cases in the real world from industries such as skateboarding, tech and fashion to illustrate practical ways of focusing on the right markets and management of multiple customers segments.

Bricks and Clicks: As we went to Sonic to a digital age

Author: Clifford Hudson and Craig Miller

The authors revitalized Sonic, a nostalgic chain of restaurants, for the twentieth first century. In this business memory, they share lessons and knowledge and offer a plan to transform traditional brick and mortar trade interior digital entertainment.

Hiring

Author: Kasey Harboe Guentert and Mollie Berke

A key part of the success for any business is hiring the right people to build high -performance teams. The authors who draw from their experience in talent management in leading global companies provide practical instructions for managers and owners in all aspects of recruitment process, from writing ads to effects to effective interview and evaluation of applicants.